Using the list of websites provided below, identify and respond to a range of competition briefs that reflect your emergingcreative interestsand professional ambitions within Graphic Design. You will need to select one main brief that will become the focus of the taught sessions and studio workshops for the duration of this brief.In addition to this you will need to select a number of smaller/quicker briefs that will allow you to demonstrate your ability to develop effective responses within professionally realistic deadlines.
Background / Considerations
When selecting and responding to briefs you will need to consider the following:
How do you balance what you want to do, design or produce with what the brief requires?
Do the briefs offer enough breadth and scope for the development of a range of responses whila at the same time allowing you to focus your practice?
What are the realistic timescales for completing the brief? Are you working to these?
Have you clearly identified what the problem is before you start?
Where is the challenge in the brief and what will you get out of doing it?
What do you need to present and how wil you preesent it?
These questions should underpin the decisions that you make and will form the basis of the studio workshops
Do the briefs offer enough breadth and scope for the development of a range of responses whila at the same time allowing you to focus your practice?
What are the realistic timescales for completing the brief? Are you working to these?
Have you clearly identified what the problem is before you start?
Where is the challenge in the brief and what will you get out of doing it?
What do you need to present and how wil you preesent it?
These questions should underpin the decisions that you make and will form the basis of the studio workshops
Webs I visited:
www.penguin.co.uk
Design a Penguin Adult or Puffin Children’s cover and you could be in with a chance to win a work placement within the Penguin or Puffin design studio as well as £1,000 in prize money.
The Penguin Design Award is an opportunity for students on an Art or Design course at HND or degree level to engage in design for publishing during their studies and to experience real jacket-design briefs first-hand.
Students may enter one design in either or both categories.
To make the process even more similar to the way a jacket designer works, once the judges have selected the shortlist, the Penguin/Puffin Art Directors will give the shortlisted entrants feedback and further art direction on their cover submissions. Shortlisted entrants will then be invited to resubmit their work, taking all the comments on board, before the final round of judging.
The closing date for entries is 12 noon (B.S.T.) on Wednesday 2 April 2014.
The shortlisted entrants will be announced on this website by Thursday 1 May 2014.
The shortlisted entrants will be contacted by Friday 2 May 2014 with feedback and further art direction on their covers, and the closing date for resubmission of their work is Monday 19 May 2014.
The small print
The 2014 Award is open to all students on an Art or Design course at HND or degree level. It is also open to MA students. The award is not open to students on an Art Foundation course.
We advise entrants that ideally they should have a reasonable standard of English so that, if they win the first prize, they are able to get the most out of their work placement.
There is no fee for entry.
All entries must be supplied digitally via the Submissions Site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
Penguin Adult Prize Brief
What A Carve Up! by Jonathan Coe
A brilliant noir farce, a dystopian vision of Britain, a family history and the story of an obsession.
Michael is a lonely, rather pathetic writer, obsessed by the film ‘What A Carve Up!’ in which a mad knifeman cuts his way through the inhabitants of a decrepit stately pile as the thunder rages. Inexplicably he is commissioned to write the family history of the Winshaws, an upper class Yorkshire clan whose members have a finger in every establishment pie, from arms dealing to art dealing, from politics to banking to the popular press and factory farming. During his researches Michael realizes that the Winshaws have cast a blight on his life, as they have on Britain. His confidence, his sexual and personal identity begin to reform. In a climax set in the Winshaws’ family seat the novel turns into the film ‘What A Carve Up!’ as a murderous maniac stalks the family and Michael discovers the significance of Shirley Eaton’s lingerie.
‘Big, hilarious, intricate, furious, moving’ Guardian
‘Probably the best English novelist of his generation’ Nick Hornby
‘Everything a novel ought to be: courageous, challenging, funny, sad – and peopled with a fine troupe of characters’ The Times
‘A sustained feat of humour, suspense and polemic, full of twists and ironies’ Hilary Mantel, Sunday Times
The Brief
Your cover design should reflect the richness of Jonathan Coe’s writing to appeal to a contemporary, discerning, literary readership. There are many layers and themes within the book. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 31mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.
The winning design will need to:
Puffin Childrens Prize
The Outsiders by S.E. Hinton
The original teenage rebel story . . .
The Socs' idea of having a good time is beating up Greasers like Ponyboy. Ponyboy knows what to expect and knows he can count on his brothers and friends — until the night someone takes things too far.
S.E. Hinton was only seventeen when she wrote The Outsiders. Told in a direct, first-person voice, it is a miracle of honesty with immediate appeal and is still every bit as powerful now as when it was first published in 1967.
Students are invited to design a whole new cover look for The Outsiders, in order to bring this classic to a new generation of readers, ensuring that this timeless story remains an integral part of every teenager's bookshelf.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 17mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both teenagers, to pick up and buy for themselves, and adults to buy for them. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.
The winning design will need to:
I have chosen the Puffins Children Prize
My chosen brief: Penguin
Design a Penguin Adult or Puffin Children’s cover and you could be in with a chance to win a work placement within the Penguin or Puffin design studio as well as £1,000 in prize money.
The Penguin Design Award is an opportunity for students on an Art or Design course at HND or degree level to engage in design for publishing during their studies and to experience real jacket-design briefs first-hand.
Students may enter one design in either or both categories.
To make the process even more similar to the way a jacket designer works, once the judges have selected the shortlist, the Penguin/Puffin Art Directors will give the shortlisted entrants feedback and further art direction on their cover submissions. Shortlisted entrants will then be invited to resubmit their work, taking all the comments on board, before the final round of judging.
The closing date for entries is 12 noon (B.S.T.) on Wednesday 2 April 2014.
The shortlisted entrants will be announced on this website by Thursday 1 May 2014.
The shortlisted entrants will be contacted by Friday 2 May 2014 with feedback and further art direction on their covers, and the closing date for resubmission of their work is Monday 19 May 2014.
The small print
The 2014 Award is open to all students on an Art or Design course at HND or degree level. It is also open to MA students. The award is not open to students on an Art Foundation course.
We advise entrants that ideally they should have a reasonable standard of English so that, if they win the first prize, they are able to get the most out of their work placement.
There is no fee for entry.
All entries must be supplied digitally via the Submissions Site. Entries submitted in any other way, including by email or hard-copy, will not be accepted.
_____________
Penguin Adult Prize Brief
What A Carve Up! by Jonathan Coe
A brilliant noir farce, a dystopian vision of Britain, a family history and the story of an obsession.
Michael is a lonely, rather pathetic writer, obsessed by the film ‘What A Carve Up!’ in which a mad knifeman cuts his way through the inhabitants of a decrepit stately pile as the thunder rages. Inexplicably he is commissioned to write the family history of the Winshaws, an upper class Yorkshire clan whose members have a finger in every establishment pie, from arms dealing to art dealing, from politics to banking to the popular press and factory farming. During his researches Michael realizes that the Winshaws have cast a blight on his life, as they have on Britain. His confidence, his sexual and personal identity begin to reform. In a climax set in the Winshaws’ family seat the novel turns into the film ‘What A Carve Up!’ as a murderous maniac stalks the family and Michael discovers the significance of Shirley Eaton’s lingerie.
‘Big, hilarious, intricate, furious, moving’ Guardian
‘Probably the best English novelist of his generation’ Nick Hornby
‘Everything a novel ought to be: courageous, challenging, funny, sad – and peopled with a fine troupe of characters’ The Times
‘A sustained feat of humour, suspense and polemic, full of twists and ironies’ Hilary Mantel, Sunday Times
The Brief
Your cover design should reflect the richness of Jonathan Coe’s writing to appeal to a contemporary, discerning, literary readership. There are many layers and themes within the book. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 31mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
_________
Puffin Childrens Prize
The Outsiders by S.E. Hinton
The original teenage rebel story . . .
The Socs' idea of having a good time is beating up Greasers like Ponyboy. Ponyboy knows what to expect and knows he can count on his brothers and friends — until the night someone takes things too far.
S.E. Hinton was only seventeen when she wrote The Outsiders. Told in a direct, first-person voice, it is a miracle of honesty with immediate appeal and is still every bit as powerful now as when it was first published in 1967.
Students are invited to design a whole new cover look for The Outsiders, in order to bring this classic to a new generation of readers, ensuring that this timeless story remains an integral part of every teenager's bookshelf.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 17mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both teenagers, to pick up and buy for themselves, and adults to buy for them. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to the broadest possible audience for the book
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
- be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops
I have chosen the Puffins Children Prize
______________
Why have you chosen this?
I focused my final Context of Practice brief on Penguin book covers last year. I became very fond of the design processes and specific requirements outlined to form their unique and well-recognised style. Penguin is also a well-respected and professional publishers; someone I'd be really interested in working for.
What do you want to get out of it?
What do you want to get out of it?
The opportunity to design something Ive not attempted before. To push my design practice further through a professional and innovative work ethic.
What do you want to produce?
A modern, unique and visually engaging book jacket design.
What do you want to produce?
A modern, unique and visually engaging book jacket design.
What do you need to produce?
A book-jacket which is effective as a whole in correspondence with the story itself, but also as an individual design. It needs to be a refreshing and eye-catching design in order to attract both teenagers who will be reading it and also parents buying for their children.
What is the problem?
The current book cover for this story has become outdated. Penguin are looking for a new design approach to attract modern day teenagers in the same manner it has in the past.
What is the brief asking you to do?
design a whole new cover look for The Outsiders, in order to bring this classic to a new generation of readers, ensuring that this timeless story remains an integral part of every teenager's bookshelf.
What is the brief trying to achieve?
Generate a response/reaction from teenagers and parents interested in reading. In this particular case they want to sell more copies of The Outsiders by S.E. Hinton.
Who will benefit?
Teenagers, Parents buying for teenagers, and also Penguin
What is the message?
The Outsiders by S.E. Hinton is a good read for teenagers. It is a timeless classic.
Who is the audience?
Teenagers and their parents
How will the message be delivered?
The books will be placed on bookshelves in various bookshops.
Can you force any problems with this?
